THE PROBLEM WITH IMPRESSIONS
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
For all the prognostications about why AdTech is so toxic, the answer is simpler than we think which creates the space for real change in
Marketers must learn new ways to use AI well & in an ethical way. If they can harness AI to drive better and more trusted
Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted tech terms or concepts positioned as silver
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,
Trust Is the Casualty When Platforms Aren’t Accountable. Published in: Ad Age Marketers’ trust in the ad-tech world is on the decline for lots of
Let’s imagine, for a moment, that it is the year 1997. The first digital ads were hand coded and hand placed onto specific web sites.
Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way