Agency’s road to redemption lies in leading a “quality scale” transformation.
AdTech displaced “quality” in favor of “firehose quantity,” sanitized by the word “scale.” In a reversal of fortune, today the “firehose quantity” side of the
AdTech displaced “quality” in favor of “firehose quantity,” sanitized by the word “scale.” In a reversal of fortune, today the “firehose quantity” side of the
What if Facebook it were easier to fix than everyone imagined without complex oversight or sketchy regulations, The simplest answer may surprise you. Everyone’s got
And what does it all mean? Topic Trends from October 19 – November 6; Volume 1 | Edition 1 The Topic Trust Index is a
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
For all the prognostications about why AdTech is so toxic, the answer is simpler than we think which creates the space for real change in
Marketers must learn new ways to use AI well & in an ethical way. If they can harness AI to drive better and more trusted
Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted tech terms or concepts positioned as silver
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,