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50 shades of AdTech ethical gray.

Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,

You Can’t Block Black

“Keyword Blocking Hits ‘Black Lives Matter’ Content.” That’s the Ad Age headline from last week that I can’t stop thinking about. The article is about advertisers preventing

18 Tips for Building B2B Communities

How have seasoned community builders launched and grown their communities? This was what I sought to answer when creating a talk for Social Media Strategy Summit this