Say Goodbye to the Open Web. Nice Knowing Ya
The open web is dead. Not dying, not on life support, not “facing headwinds.” Dead. Yes – I am being a drama queen but it
The open web is dead. Not dying, not on life support, not “facing headwinds.” Dead. Yes – I am being a drama queen but it
AI adoption is messier and faster than anything marketing has lived through. The good news: the more the machines do, the more they need us.
Short-term metrics keep passing judgment on long-term marketing. There’s a new way to bring the two in sync. My time at Advertising Week was revealing.
Why marketing events should stop dressing up as TED and admit they are more like CES There is a moment, usually mid-afternoon on day two,
A prospective client asked me a question recently that I thought would have an easy answer. “How do people choose your firm over the others?”
For most of the last two decades, affiliate marketing and influencer marketing lived in separate houses. They showed up in different budget lines, reported to
The real risk isn’t AI buying your ad. It’s AI agents talking to other AI agents — with permissions nobody double-checked. Every marketing team now
Everything you always wanted to know about AI but didn’t know to ask The four terms circulating in every marketing conversation right now — AI
The AI Productivity Trap (And Why Most Teams Are In It) Most marketing organizations using AI today are not building AI infrastructure. They are buying
ECOMMERCE STRATEGY BRIEF: Part Two For most of the internet’s commercial life, there were two kinds of online real estate: the open web, where anyone