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AdTech Reboot


The Unifying Principle Of Adtech.

Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the

Does AI dream?

It is a question that many are asking given the explosion of AI driven tools and technologies.   Out of curiosity, it is a question

How the Bots Stole Christmas

Special Guest Column by Shailin Dhar, CEO and Founder, Method Media Intelligence  I’ve written previously about the Sisyphean task of “dismantling” bot operations. In the past week, both