
AI and the Enduring Power of the Wild, Unpredictable Human Element
AI adoption is messier and faster than anything marketing has lived through. The good news: the more the machines do, the more they need us. Let’s

AI and the Enduring Power of the Wild, Unpredictable Human Element
AI adoption is messier and faster than anything marketing has lived through. The good news: the more the machines do, the more they need us. Let’s
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Adweek DEI Conference
The largest startup event in the U.S. October 23rd, 2020

Content Strategy For Enterprise Marketers
The largest startup event in the U.S. October 23rd, 2020

ANA B2B Marketing Conference
The largest startup event in the U.S. October 23rd, 2020

Adweek DEI Conference
The largest startup event in the U.S. October 23rd, 2020

Content Strategy For Enterprise Marketers
The largest startup event in the U.S. October 23rd, 2020

ANA B2B Marketing Conference
The largest startup event in the U.S. October 23rd, 2020
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AMA

Mind The Measurement Gap
Short-term metrics keep passing judgment on long-term marketing. There’s a new way to bring the two in sync. My time at Advertising Week was revealing. It was chock full of sessions that raised all sorts of questions that were

What’s in a Name? It Turns Out a Lot.

Marketing’s New Power Couple: Affiliate and Influencer Marketing

Just Call It a Trade Show
Why marketing events should stop dressing up as TED and admit they are more like CES

AI Optimization Is Not What You Think It Is
Why the real optimization story for brands and agencies is architecture, not output Ask ten marketers