The new adtech data battle is a battle of words and for the truth.
I am shaking with fury at the colossal deception. I am deeply disheartened at the linguistic harm being perpetrated on advertisers by adtech firms. I am
The new adtech data battle is a battle of words and for the truth.
I am shaking with fury at the colossal deception. I am deeply disheartened at the linguistic harm being perpetrated on advertisers by adtech firms. I am
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The largest startup event in the U.S. October 23rd, 2020
Content Strategy For Enterprise Marketers
The largest startup event in the U.S. October 23rd, 2020
ANA B2B Marketing Conference
The largest startup event in the U.S. October 23rd, 2020
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How the Bots Stole Christmas
Special Guest Column by Shailin Dhar, CEO and Founder, Method Media Intelligence I’ve written previously about the Sisyphean task of “dismantling” bot operations. In the past week, both the New York Times and Bloomberg have published stories on bots dominating exclusive product drops, leaving enthusiasts like sneaker
Goodbye 5 P’s of Marketing, Hello Pandemic 5 C’s
Top ways digital ad platforms hurt small businesses more than they help.
Scale is the enemy of online acquisition marketing.
Marketers have been trained to believe in scalable digital media buys. The thinking has been that
How adtech gets its groove back in 5 easy (ok – maybe not so easy) steps
Ask anyone involved in any aspect of marketing and you are likely to hear a tale