EVENTS

THE TOPIC TRUST INDEX

THE TRUST AWARDS

AMA

Say Goodbye to the Open Web. Nice Knowing Ya

The open web is dead. Not dying, not on life support, not “facing headwinds.” Dead. Yes – I am being a drama queen but it is justified. The Open Web has two sides to it – the ad side

Mind The Measurement Gap

Short-term metrics keep passing judgment on long-term marketing. There’s a new way to bring the two