MARKETING TECH GOING IN REVERSE

For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity has

MARKETING TECH GOING IN REVERSE

For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity has

EVENTS

THE TOPIC TRUST INDEX

THE TRUST AWARDS

AMA

Why AI Pilots Are a Failed Strategy

The Pilot Trap Every organization racing to adopt AI seems to follow the same playbook: pick a use case, run a controlled pilot, measure the results, and if it looks good, scale it up. It feels methodical. It feels