Why AI Pilots Are a Failed Strategy
The Pilot Trap Every organization racing to adopt AI seems to follow the same playbook: pick a use case, run a controlled pilot, measure the
The Pilot Trap Every organization racing to adopt AI seems to follow the same playbook: pick a use case, run a controlled pilot, measure the
SMaaSH –
Software and Management as a Service Hub.
Why B2B Struggles to Show ROI with AI The numbers are in, and they tell a familiar story. As the latest wave of AI adoption
Why the CMO Will Be at the Heart of the AI Transformation Reshaping Business Over the course of my career, I have worked with many
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
I was having dinner with a friend the other day — a novelist, the kind who believes that creative writing must be kept sacred from
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a
My unlikely journey launching an ad tech startup is a Dickens inspired tale of false starts, misfires and more disasters than most ventures can be
The sites we go to and the apps we use run on data. Our data. One of the most important pieces of data comes from
Automatic optimization of advertising on automated ad platforms is a universal aspect of adtech. Adtech firms see AI optimization as a key differentiator giving advertisers