Technology Firms

The great cookie kerfuffle.

Beneath the mundane chatter about the cookie crumbling, you will detect something quite extraordinary; the existential terror that lies at the heart of the Great

CFOs Ought to Know

In the digital ad business, CMOs take all the heat when things go awry. Yet it’s the CFOs that get robbed blind every day and

Make Sure You’re Asking Questions

AdTech is complex ecosystem that can hide a lot of inefficient or, worse, nefarious activities. To be well-armed means asking lots and lots of questions.

The biggest AdTech rabbit holes.

Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones.  It doesn’t have to be this