How adtech gets its groove back in 5 easy (ok – maybe not so easy) steps
Ask anyone involved in any aspect of marketing and you are likely to hear a tale of doubt, depression and discouragement. Agencies are down trodden
Ask anyone involved in any aspect of marketing and you are likely to hear a tale of doubt, depression and discouragement. Agencies are down trodden
Marketing During Pandemic The words “trust” and “community” are having a moment in marketing since the pandemic. But like the words “uncertain times,” they’re meaningless
For all the prognostications about why AdTech is so toxic, the answer is simpler than we think which creates the space for real change in
An impromptu episode with Jason Falls (Author, Digital Lead at Cornett) covering Influencer Marketing. Full Transcript: Leo Morejon: [00:00:00] Cool doing the premise of influencer
We are at the start of what I fear will be a paradox in hiring. The economy will grow. Jobs will come back. Unemployment will
There isn’t enough healthy debate in business. Prove It Matters is a show that changes that. Guests pick a topic, get 2:00 minutes to debate
It’s Time for Advertisers to Focus on People First, Not Technology As published in Ad Age. “Go big or go home” is the mantra that
How have seasoned community builders launched and grown their communities? This was what I sought to answer when creating a talk for Social Media Strategy Summit this
In a moment of frustration after meeting some potential tech partners who seemed not to sense that going forward, ad tech will be about the
As published in Ad Age Google has gotten together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better