The Identity Crisis: How Marketing Tech Built, Broke, and May Finally Transcend the Cookie
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
Every truly transformative technology eventually rewrites the body that wields it. We tend to think of our tools as things we use—external, separate, under our
I was having dinner with a friend the other day — a novelist, the kind who believes that creative writing must be kept sacred from
A lot of hype explores all the ways AI will disrupt everything – all at once. From business to families, AI will be significant in
My unlikely journey launching an ad tech startup is a Dickens inspired tale of false starts, misfires and more disasters than most ventures can be
“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” – Einstein I
Politics has always been driven by constituent segmentation. From fund raising to local canvasing efforts, the central operating model started with the audience segment –
Creative breakthroughs never play it safe. Media success stories never play it safe. Yet, when it comes to adtech, playing it safe is BAU. The
Relativity, 1953 – M.C. Escher This famous image is an example of a mind puzzle. Everything looks as it should, staircases in a building. But
When we think of Great Extinction events, we think of the dinosaurs or the endangered leopard. I always wondered how the last of a species