The Great Online Singularity.
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
As quickly as AI captured the attention of every agency and marketer, the dark side of AI has captured as much attention – maybe more.
For decades, the world of search engine optimization (SEO) was the domain of keywords, search volume, and technical precision. Success was measured by ranking for
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a
“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” – Einstein I
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and
I am too often surprised how dramatically Google Search Engine Marketing (SEM) has changed in 2024 yet, at the same time, how infrequently all this
Elections have consequences and this election is no different. During the campaign, Robert Francis Kennedy Jr. (RFK) announced that, as Trump’s Health Chief, he would
Every marketer, from big budget advertisers to startups, has heard the “Fail Fast” advice first espoused by Mark Zuckerberg and his now famous “Move fast
Marc Goldberg is a contributor for the Trust Web Times. Marc is also the Chief Revenue Officer of Method Media Intelligence an MRC accredited ad verification and measurement