50 shades of AdTech ethical gray.
Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,
Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,
How have seasoned community builders launched and grown their communities? This was what I sought to answer when creating a talk for Social Media Strategy
As published in Ad Age In a recent Ad Age post, I heralded a new era for agencies where “quality scale” was new revenue created through the design
As published in Ad Age The era of Mad Men did not end in the 1960’s or 70s. In fact, the era of Mad Men
As published in Ad Age In the 2000s, agencies were profitably mastering “quality” niche marketing with “new” media like cable, direct marketing and customized print. By
As published in Social Media Today Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new”
As published in Ad Age Recently, I saw an IAB b-to-b programmatic study that revealed nearly half of b-to-b marketers don’t even know what programmatic