Agencies

52 AdTech wishes for 2021

In an optimistic moment, here are 52 “wishes” that all marketers would want to happen in AdTech and MarTech in 2021 (if marketers were free

The Contextual Conundrum for 2021

As marketers demand contextual ad placement, the current approaches make marketers think they are getting good contextual ad placement when they are not.     Ask

The biggest AdTech rabbit holes.

Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones.  It doesn’t have to be this

THE PROBLEM WITH IMPRESSIONS

Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)