Trust Me!
Nothing evokes more distrust and skepticism than someone declaring oh so emphatically; “Trust me.” Yet that is what adtech has asked us marketers to do
Nothing evokes more distrust and skepticism than someone declaring oh so emphatically; “Trust me.” Yet that is what adtech has asked us marketers to do
By: Jeanine Moss and Nicole DeMeo Topic Intelligence AI Data gives you the brand specific topics and keywords to invest in before spending on content
Groundbreaking AI ChatGPT has erupted on the collective consciousness as a savior or, depending on your perspective, as satan. Most of us understand, it is
When Facebook and Google report lower ad revenue, they position it as a symptom of a significant economic slowdown. Mark Zuckerberg explains his company’s massive
I was greeted one day with a response on Twitter from an artist about AI generated art characterized as a creatives person’s worst nightmare: “Problem
I wonder how many of you have ever seen a pager. I assume that anyone under 30 would hardly recognize pagers for the innovation they
Get smart about how Google and Facebook ad platforms are designed so you can tilt the odds back in your favor. ______________________________________________________________________ A Brief Glossary
I am struck at how cultish many programmatic tech folks sound. The echoes of their blind devotion ring loudly as they spew their vitriol to
Usually, big SEO changes barely get attention beyond web geeks. Not this time. No one, not even CMOs, can remain ignorant of the SEO changes
Is the ABM juice worth the squeeze? The answer is simple. The concept of ABM (Account based marketing) is simple enough. Decide which firms you