Marketing’s New Power Couple: Affiliate and Influencer Marketing
For most of the last two decades, affiliate marketing and influencer marketing lived in separate houses. They showed up in different budget lines, reported to
For most of the last two decades, affiliate marketing and influencer marketing lived in separate houses. They showed up in different budget lines, reported to
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
The real risk isn’t AI buying your ad. It’s AI agents talking to other AI agents — with permissions nobody double-checked. Every marketing team now
We have all experienced the thrill of putting a few prompts into an AI platform and within minutes we see a well-crafted deliverable. We are
Einstein did not update physics. He broke the model and forced a rebuild. Before Special Relativity, space and time were characterized as independent elements in
The AI Productivity Trap (And Why Most Teams Are In It) Most marketing organizations using AI today are not building AI infrastructure. They are buying
ECOMMERCE STRATEGY BRIEF: Part Two For most of the internet’s commercial life, there were two kinds of online real estate: the open web, where anyone
ECOMMERCE STRATEGY BRIEF: Part One Last week, Google quietly announced something that has the potential to fundamentally rewire how online shopping works. The launch of
Why B2B Struggles to Show ROI with AI The numbers are in, and they tell a familiar story. As the latest wave of AI adoption
Why the CMO Will Be at the Heart of the AI Transformation Reshaping Business Over the course of my career, I have worked with many