Agency’s road to redemption lies in leading a “quality scale” transformation.
AdTech displaced “quality” in favor of “firehose quantity,” sanitized by the word “scale.” In a reversal of fortune, today the “firehose quantity” side of the
AdTech displaced “quality” in favor of “firehose quantity,” sanitized by the word “scale.” In a reversal of fortune, today the “firehose quantity” side of the
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
I’ve done it. We were testing if a small business owner would get a postcard from a tech service provider and happen to have a
Marketers must learn new ways to use AI well & in an ethical way. If they can harness AI to drive better and more trusted
Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted tech terms or concepts positioned as silver
There was an exercise guru Susan Powters who hit it big in the 90s by getting up on stages looking fit, strong, and powerful. She’d
Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way
In a world where you can’t advertise on Facebook, how will you reach your target audience? What would happen if Facebook didn’t exist? What would
“Keyword Blocking Hits ‘Black Lives Matter’ Content.” That’s the Ad Age headline from last week that I can’t stop thinking about. The article is about advertisers preventing
We are at the start of what I fear will be a paradox in hiring. The economy will grow. Jobs will come back. Unemployment will