Is AI the Extinction Event for the Largest Holding Companies?
Even as I write these words, I am twitching. I started my career at a large ad agency that serviced some of the largest advertisers,
Even as I write these words, I am twitching. I started my career at a large ad agency that serviced some of the largest advertisers,
The open web is dead. Not dying, not on life support, not “facing headwinds.” Dead. Yes – I am being a drama queen but it
AI adoption is messier and faster than anything marketing has lived through. The good news: the more the machines do, the more they need us.
Short-term metrics keep passing judgment on long-term marketing. There’s a new way to bring the two in sync. My time at Advertising Week was revealing.
Why the real optimization story for brands and agencies is architecture, not output Ask ten marketers what “AI optimization” means and you will get ten
The Pilot Trap Every organization racing to adopt AI seems to follow the same playbook: pick a use case, run a controlled pilot, measure the
SMaaSH –
Software and Management as a Service Hub.
The impact of AI is driving change across industries. Change feels too small a word. It is more of a tsunami of disruption that will
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
We all understand, almost instinctively, why monopolies are bad. Less choice for customers. Less accountability from the companies holding the power. Less value delivered to