Ad Tech Reboot

CFOs Ought to Know

In the digital ad business, CMOs take all the heat when things go awry. Yet it’s the CFOs that get robbed blind every day and

The Contextual Conundrum for 2021

As marketers demand contextual ad placement, the current approaches make marketers think they are getting good contextual ad placement when they are not.     Ask

THE PROBLEM WITH IMPRESSIONS

Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)

50 shades of AdTech ethical gray.

Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,