Agency’s road to redemption lies in leading a “quality scale” transformation.
AdTech displaced “quality” in favor of “firehose quantity,” sanitized by the word “scale.” In a reversal of fortune, today the “firehose quantity” side of the
AdTech displaced “quality” in favor of “firehose quantity,” sanitized by the word “scale.” In a reversal of fortune, today the “firehose quantity” side of the
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
I’ve done it. We were testing if a small business owner would get a postcard from a tech service provider and happen to have a
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,
How have seasoned community builders launched and grown their communities? This was what I sought to answer when creating a talk for Social Media Strategy Summit this
As published in Ad Age In a recent Ad Age post, I heralded a new era for agencies where “quality scale” was new revenue created through the design
As published in Ad Age The era of Mad Men did not end in the 1960’s or 70s. In fact, the era of Mad Men
As published in Social Media Today Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new”
As published in Ad Age In the 2000s, agencies were profitably mastering “quality” niche marketing with “new” media like cable, direct marketing and customized print. By