Make Sure You’re Asking Questions
AdTech is complex ecosystem that can hide a lot of inefficient or, worse, nefarious activities. To be well-armed means asking lots and lots of questions.
AdTech is complex ecosystem that can hide a lot of inefficient or, worse, nefarious activities. To be well-armed means asking lots and lots of questions.
Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones. It doesn’t have to be this
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
I’ve done it. We were testing if a small business owner would get a postcard from a tech service provider and happen to have a
Marketers must learn new ways to use AI well & in an ethical way. If they can harness AI to drive better and more trusted
Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted tech terms or concepts positioned as silver
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
There was an exercise guru Susan Powters who hit it big in the 90s by getting up on stages looking fit, strong, and powerful. She’d
Trust Is the Casualty When Platforms Aren’t Accountable. Published in: Ad Age Marketers’ trust in the ad-tech world is on the decline for lots of