Technology Firms

Make Sure You’re Asking Questions

AdTech is complex ecosystem that can hide a lot of inefficient or, worse, nefarious activities. To be well-armed means asking lots and lots of questions.

The biggest AdTech rabbit holes.

Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones.  It doesn’t have to be this

THE PROBLEM WITH IMPRESSIONS

Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)