Solving Social Media’s over-reach issue
What if Social Media titans can be brought under control easier than anyone thought possible? The simplest answer may surprise you at how fast and
What if Social Media titans can be brought under control easier than anyone thought possible? The simplest answer may surprise you at how fast and
In the digital ad business, CMOs take all the heat when things go awry. Yet it’s the CFOs that get robbed blind every day and
AdTech is complex ecosystem that can hide a lot of inefficient or, worse, nefarious activities. To be well-armed means asking lots and lots of questions.
Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones. It doesn’t have to be this
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
I’ve done it. We were testing if a small business owner would get a postcard from a tech service provider and happen to have a
Marketers must learn new ways to use AI well & in an ethical way. If they can harness AI to drive better and more trusted
Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted tech terms or concepts positioned as silver
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much