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AdTech Reboot

Judy Shapiro

The Unifying Principle Of Adtech.

Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the

The Joy of Modern Marketing  

Marketing has radically changed in the last 20 years. It transitioned from being “creative dominant” industry powered by strategy and mass media in limited channels

Does AI dream?

It is a question that many are asking given the explosion of AI driven tools and technologies.   Out of curiosity, it is a question

Power Play

Many people are taught to use consensus building language in business. Women, in particular, tend to shy away from emphatic statements instead preferring inclusive language

Trust Me!

Nothing evokes more distrust and skepticism than someone declaring oh so emphatically; “Trust me.” Yet that is what adtech has asked us marketers to do