The Identity Crisis: How Marketing Tech Built, Broke, and May Finally Transcend the Cookie
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
Why Digital Marketers Desperately Need an Alternative to the Scale and Surveillance Marketing Tech Engine of Today There is a now famous quote from Henry
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
Every truly transformative technology eventually rewrites the body that wields it. We tend to think of our tools as things we use—external, separate, under our
We all understand, almost instinctively, why monopolies are bad. Less choice for customers. Less accountability from the companies holding the power. Less value delivered to
The marketing and advertising technology industry has been growing following a familiar pattern for the last 15 years. Each year, many new startups or mature
I was having dinner with a friend the other day — a novelist, the kind who believes that creative writing must be kept sacred from
The invisible infrastructure of manipulation, disinformation, and industrial-scale PSYOPs A white paper by Judy Shapiro, Founder, The Trust Web An Executive Summary I. Introduction Since
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
There is a TV show called; “Life After People” which describes what would happen if people were suddenly not on this planet. It looks at