What’s in a Name? It Turns Out a Lot.
A prospective client asked me a question recently that I thought would have an easy answer. “How do people choose your firm over the others?”
A prospective client asked me a question recently that I thought would have an easy answer. “How do people choose your firm over the others?”
For most of the last two decades, affiliate marketing and influencer marketing lived in separate houses. They showed up in different budget lines, reported to
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
The Pilot Trap Every organization racing to adopt AI seems to follow the same playbook: pick a use case, run a controlled pilot, measure the
The real risk isn’t AI buying your ad. It’s AI agents talking to other AI agents — with permissions nobody double-checked. Every marketing team now
SMaaSH –
Software and Management as a Service Hub.
We have all experienced the thrill of putting a few prompts into an AI platform and within minutes we see a well-crafted deliverable. We are
The Real Diagnosis: AI Slop Is an Architecture Failure, Not a Model Failure Everyone is worried about AI creating AI slop content. It is generic,
It is tempting to think that the AI revolution will follow the pattern of the digital transformation. From about 2010, marketing experienced profound changes driven
Everything you always wanted to know about AI but didn’t know to ask The four terms circulating in every marketing conversation right now — AI