MARKETING TECH GOING IN REVERSE
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
The Pilot Trap Every organization racing to adopt AI seems to follow the same playbook: pick a use case, run a controlled pilot, measure the
The real risk isn’t AI buying your ad. It’s AI agents talking to other AI agents — with permissions nobody double-checked. Every marketing team now
SMaaSH –
Software and Management as a Service Hub.
We have all experienced the thrill of putting a few prompts into an AI platform and within minutes we see a well-crafted deliverable. We are
The Real Diagnosis: AI Slop Is an Architecture Failure, Not a Model Failure Everyone is worried about AI creating AI slop content. It is generic,
It is tempting to think that the AI revolution will follow the pattern of the digital transformation. From about 2010, marketing experienced profound changes driven
Everything you always wanted to know about AI but didn’t know to ask The four terms circulating in every marketing conversation right now — AI
Einstein did not update physics. He broke the model and forced a rebuild. Before Special Relativity, space and time were characterized as independent elements in
The AI Productivity Trap (And Why Most Teams Are In It) Most marketing organizations using AI today are not building AI infrastructure. They are buying