Judy Shapiro

The great cookie kerfuffle.

Beneath the mundane chatter about the cookie crumbling, you will detect something quite extraordinary; the existential terror that lies at the heart of the Great

AdTech topic trends: January 2021

Here’s what’s on Marketers’ minds. Topic Trends from January 1 – January 31; Volume 1 | Edition 2 Nothing prepared the nation for what was

The marketing attribution wars.

Marketers of all sizes are waging pitched battles trying to understand the ROI of their campaigns. Winning this war requires simplicity to carry the day.