AdTech Reboot

Judy Shapiro

Does AI dream?

It is a question that many are asking given the explosion of AI driven tools and technologies.   Out of curiosity, it is a question

Power Play

Many people are taught to use consensus building language in business. Women, in particular, tend to shy away from emphatic statements instead preferring inclusive language

Trust Me!

Nothing evokes more distrust and skepticism than someone declaring oh so emphatically; “Trust me.” Yet that is what adtech has asked us marketers to do

A holiday digital fairy tale

As digital and AI seem to take over – here’s an old fashioned fairy tale for the holiday season. It’s got a villain, a heroine