♫ Where have all the [agency] margins gone? ♫
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and
I am too often surprised how dramatically Google Search Engine Marketing (SEM) has changed in 2024 yet, at the same time, how infrequently all this
Way way way back in 2021, I wrote an article called The Great Cookie Kerfuffle (https://trustwebtimes.com/the-great-cookie-kerfuffle/) where I unpacked Google’s grand cookie killing announcement. It
To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.
Elections have consequences and this election is no different. During the campaign, Robert Francis Kennedy Jr. (RFK) announced that, as Trump’s Health Chief, he would
Politics has always been driven by constituent segmentation. From fund raising to local canvasing efforts, the central operating model started with the audience segment –
Creative breakthroughs never play it safe. Media success stories never play it safe. Yet, when it comes to adtech, playing it safe is BAU. The
Relativity, 1953 – M.C. Escher This famous image is an example of a mind puzzle. Everything looks as it should, staircases in a building. But
The juggernaut search ad business is dominated by Google. Unquestionably, this built the Google brand and revenue for decades. It is hard to imagine the
About six months ago, my mom had a fall which resulted in a traumatic brain injury. This accident changed her in fundamental ways. Before the