Scale is the enemy of online acquisition marketing.
Marketers have been trained to believe in scalable digital media buys. The thinking has been that scale buys allows advertisers to fish in a big
Marketers have been trained to believe in scalable digital media buys. The thinking has been that scale buys allows advertisers to fish in a big
Ask anyone involved in any aspect of marketing and you are likely to hear a tale of doubt, depression and discouragement. Agencies are down trodden
Get smart about how Google and Facebook ad platforms are designed so you can tilt the odds back in your favor. ______________________________________________________________________ A Brief Glossary
The Unknowable Distortion Field has harkened the Digital Dark Ages era putting our nation’s very Democracy at risk. What went wrong and how do we
If users don’t seem to really care about their digital privacy enough to do anything different – why should the industry care so much? When
Let’s all take a moment to collectively mourn our loss of the dream called “The Web.” Born about 20 years ago, I come to bury
Time to build, finally, the hearth in the digital marketing house. It was inevitable. The cookie that drives much of the digital adtech world is
I am struck at how cultish many programmatic tech folks sound. The echoes of their blind devotion ring loudly as they spew their vitriol to
Usually, big SEO changes barely get attention beyond web geeks. Not this time. No one, not even CMOs, can remain ignorant of the SEO changes
Beneath the mundane chatter about the cookie crumbling, you will detect something quite extraordinary; the existential terror that lies at the heart of the Great