Creative Agencies’ Most Unexpected Gold Rush: The New AI Search Era
For decades, the world of search engine optimization (SEO) was the domain of keywords, search volume, and technical precision. Success was measured by ranking for
For decades, the world of search engine optimization (SEO) was the domain of keywords, search volume, and technical precision. Success was measured by ranking for
eCommerce, B2B or B2C, can be exciting but also overwhelming. No matter how you view it, it is understood to be one of the most
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a
My unlikely journey launching an ad tech startup is a Dickens inspired tale of false starts, misfires and more disasters than most ventures can be
Dear Advertisers, Theres no question these are challenging times. Navigating the choppy political waters is fraught with dangers rife with dire consequences. This is why,
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
In 2009, I had lunch with a longtime friend, we worked at the same agency years ago. Now he was EVP of Strategy at “mega-agency.”
“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” – Einstein I
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and
I am too often surprised how dramatically Google Search Engine Marketing (SEM) has changed in 2024 yet, at the same time, how infrequently all this