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AdTech Reboot

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AdTech topic trends: January 2021

Here’s what’s on Marketers’ minds. Topic Trends from January 1 – January 31; Volume 1 | Edition 2 Nothing prepared the nation for what was

The marketing attribution wars.

Marketers of all sizes are waging pitched battles trying to understand the ROI of their campaigns. Winning this war requires simplicity to carry the day.

52 AdTech wishes for 2021

In an optimistic moment, here are 52 “wishes” that all marketers would want to happen in AdTech and MarTech in 2021 (if marketers were free

The Contextual Conundrum for 2021

As marketers demand contextual ad placement, the current approaches make marketers think they are getting good contextual ad placement when they are not.     Ask