Martech/ Adtech’s Complexity Conundrum.
The marketing and advertising technology industry has been growing following a familiar pattern for the last 15 years. Each year, many new startups or mature
The marketing and advertising technology industry has been growing following a familiar pattern for the last 15 years. Each year, many new startups or mature
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
When was the last time you mentioned AI in a conversation? From graduates to investors to executives, AI is top of mind. Some will say
There is a TV show called; “Life After People” which describes what would happen if people were suddenly not on this planet. It looks at
Everyone understands that AI is changing virtually every aspect of marketing. Yet while everyone is looking at using AI to create everything from video to
GEO, Generative Engine Optimization, (AI Search) is a new paradigm where all companies are starting from zero so bigger companies don’t have a leg up
For decades, branding has been about shaping human perception. Companies invested in stories, visuals, and campaigns designed to spark emotion and inspire loyalty. But today,
As quickly as AI captured the attention of every agency and marketer, the dark side of AI has captured as much attention – maybe more.
eCommerce, B2B or B2C, can be exciting but also overwhelming. No matter how you view it, it is understood to be one of the most
Dear Advertisers, Theres no question these are challenging times. Navigating the choppy political waters is fraught with dangers rife with dire consequences. This is why,