Top 10 reasons why digital marketing is a mess today.
Analysts like Gartner are echoing marketers’ worst fears. They recently published a study that reveals by 2025, 80% of marketers who have invested in personalization
Analysts like Gartner are echoing marketers’ worst fears. They recently published a study that reveals by 2025, 80% of marketers who have invested in personalization
How have seasoned community builders launched and grown their communities? This was what I sought to answer when creating a talk for Social Media Strategy
As published in Social Media Today Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new”
As published in Ad Age “I have not failed. I’ve just found 10,000 ways that won’t work.” — Thomas Edison. As marketers, we are master
As published in Ad Age Four Dangers Lurking Beneath the Seduction of Marketing Automation The ancient legend of the sirens who seduced sailors with their
As published in Ad Age Recently, I saw an IAB b-to-b programmatic study that revealed nearly half of b-to-b marketers don’t even know what programmatic
In the past three years, I have seen nearly dozens of dreamily written articles espousing the virtues of all the new data ventures or AI
After nearly a decade of digital disruption, you’d think things might have started to settle down. Not a chance. The next big tech battle is brewing, and it’s all about market dominance when it comes to owning the “customer journey.”