Recently I had the pleasure of talking to marketing veteran Rob Beeler of Beeler.tech about all thing adtech – the good the bad and the stupid. We dived into the deep end of the adtech pool about how today’s Surveillance Economy is collapsing (based on this Trust Web Times article – How the Surveillance Economy Crumbles).
Despite the current state of adtech though, there is reason to be optimistic because a diversity of firms are learning to create The Trust Web of the future together. Watch this space.
A special shout out to some firms I talk about in podcast:
> Check My Ads exposes the tactics that adtech companies use to push advertiser dollars towards hate and disinformation outlets, holding them accountable
> Method Media enables Effective Marketers to Advertise Effectively & Efficiently, With Clarity and Confidence
> Brief Bid is a collaborative platform for marketers, agencies and vendors to connect, plan media and grow brands faster together.
It’s time for adtech to diversify its business model from a “one-trick surveillance pony” to add new ways for advertisers to reach genuine audiences, for publishers to monetize their content honorably and for consumers to use the web the way they choose.
It’s time for the Internet to live up to its potential when it was first created in the 1990’s.
Yes we can!