MARKETING TECH GOING IN REVERSE
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
We have all experienced the thrill of putting a few prompts into an AI platform and within minutes we see a well-crafted deliverable. We are
Why Digital Marketers Desperately Need an Alternative to the Scale and Surveillance Marketing Tech Engine of Today There is a now famous quote from Henry
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
The marketing and advertising technology industry has been growing following a familiar pattern for the last 15 years. Each year, many new startups or mature
There is a TV show called; “Life After People” which describes what would happen if people were suddenly not on this planet. It looks at
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and
To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.
Automatic optimization of advertising on automated ad platforms is a universal aspect of adtech. Adtech firms see AI optimization as a key differentiator giving advertisers