AI and the Enduring Power of the Wild, Unpredictable Human Element
AI adoption is messier and faster than anything marketing has lived through. The good news: the more the machines do, the more they need us.
AI adoption is messier and faster than anything marketing has lived through. The good news: the more the machines do, the more they need us.
Why the real optimization story for brands and agencies is architecture, not output Ask ten marketers what “AI optimization” means and you will get ten
We have all experienced the thrill of putting a few prompts into an AI platform and within minutes we see a well-crafted deliverable. We are
Einstein did not update physics. He broke the model and forced a rebuild. Before Special Relativity, space and time were characterized as independent elements in
The AI Productivity Trap (And Why Most Teams Are In It) Most marketing organizations using AI today are not building AI infrastructure. They are buying
Why the CMO Will Be at the Heart of the AI Transformation Reshaping Business Over the course of my career, I have worked with many
Why Digital Marketers Desperately Need an Alternative to the Scale and Surveillance Marketing Tech Engine of Today There is a now famous quote from Henry
There is a TV show called; “Life After People” which describes what would happen if people were suddenly not on this planet. It looks at
eCommerce, B2B or B2C, can be exciting but also overwhelming. No matter how you view it, it is understood to be one of the most
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a