Marketing’s New Power Couple: Affiliate and Influencer Marketing
For most of the last two decades, affiliate marketing and influencer marketing lived in separate houses. They showed up in different budget lines, reported to
For most of the last two decades, affiliate marketing and influencer marketing lived in separate houses. They showed up in different budget lines, reported to
For most of the 2010s, digital advertising had a trust problem. Five years ago, adtech was moving from instability toward accountability. However, lately that velocity
SMaaSH –
Software and Management as a Service Hub.
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
Why Digital Marketers Desperately Need an Alternative to the Scale and Surveillance Marketing Tech Engine of Today There is a now famous quote from Henry
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
We all understand, almost instinctively, why monopolies are bad. Less choice for customers. Less accountability from the companies holding the power. Less value delivered to
The marketing and advertising technology industry has been growing following a familiar pattern for the last 15 years. Each year, many new startups or mature
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
There is a TV show called; “Life After People” which describes what would happen if people were suddenly not on this planet. It looks at