The adtech blame game is why adtech is stuck.
I caught a Twitter thread recently about how $300 Billion of media will flow through programmatic pipes. There was a pile-on of comments about all
I caught a Twitter thread recently about how $300 Billion of media will flow through programmatic pipes. There was a pile-on of comments about all
That jewel of a visual image came from a tweet by “The Last Party Cookie” (a clever play on the imminent death of the Adtech’s
Imagine, for a moment it’s 1984. You wake as usual in your analog world; everything looks the same. At night, as you relax, you see
The Unknowable Distortion Field has harkened the Digital Dark Ages era putting our nation’s very Democracy at risk. What went wrong and how do we
The Internet’s steep fall from its earliest promise is tragic. Here’s what it will take to get it back to the way it was supposed
Every marketer, from big budget advertisers to startups, has heard the “Fail Fast” advice first espoused by Mark Zuckerberg and his now famous “Move fast
Recently I had the pleasure of talking to marketing veteran Rob Beeler of Beeler.tech about all thing adtech – the good the bad and the
Marketers have been trained to believe in scalable digital media buys. The thinking has been that scale buys allows advertisers to fish in a big
Ask anyone involved in any aspect of marketing and you are likely to hear a tale of doubt, depression and discouragement. Agencies are down trodden
The Unknowable Distortion Field has harkened the Digital Dark Ages era putting our nation’s very Democracy at risk. What went wrong and how do we