AdTech Reboot

adtech

Make Sure You’re Asking Questions

AdTech is complex ecosystem that can hide a lot of inefficient or, worse, nefarious activities. To be well-armed means asking lots and lots of questions.

52 AdTech wishes for 2021

In an optimistic moment, here are 52 “wishes” that all marketers would want to happen in AdTech and MarTech in 2021 (if marketers were free

The Contextual Conundrum for 2021

As marketers demand contextual ad placement, the current approaches make marketers think they are getting good contextual ad placement when they are not.     Ask

The biggest AdTech rabbit holes.

Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones.  It doesn’t have to be this