AdTech Reboot

adtech

THE PROBLEM WITH IMPRESSIONS

Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)

From Mad Men to Just Mad.

Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way

Reddit radicalized me.

I am the least likely AdTech radical ever. I think in evolutionary terms – advocating thoughtful and incremental progress. I am not the “burn the