Beware The Siren Song Of Marketing Automation
As published in Ad Age Four Dangers Lurking Beneath the Seduction of Marketing Automation The ancient legend of the sirens who seduced sailors with their
As published in Ad Age Four Dangers Lurking Beneath the Seduction of Marketing Automation The ancient legend of the sirens who seduced sailors with their
As published in Ad Age Many have described ad tech as a black box sitting atop a runaway train, with marketers in the caboose, fearful
As published in Ad Age I think I may be the loneliest woman working in ad tech today. This post is my virtual version of
As published in Ad Age Recently, I saw an IAB b-to-b programmatic study that revealed nearly half of b-to-b marketers don’t even know what programmatic
As published in Entrepreneur It’s no secret that marketers are struggling to adapt to a tech-heavy, algorithmic-driven marketing landscape. Adapt or die is what technologists tell
I am more of a consensus builder rather than “burn the house down” type of change agenct. Yet, in the space of a few weeks
The last six months changed everything. It has sharpened our visceral sense of how human interactions should work at a most fundamental level. By extension,
In the past three years, I have seen nearly dozens of dreamily written articles espousing the virtues of all the new data ventures or AI
Our Digital Lives Have Evolved — So Must Trust As published in Ad Age I can see some (maybe lots) of you scratching your heads
Many Internet standards body have tried to create the technical expression of trust in our online activities. From the W3C and ICANN to Blockchain, translating