The Kuhn Connection (or what a scientist from 1962 can teach us about adtech today.)
In a moment of frustration after meeting some potential tech partners who seemed not to sense that going forward, ad tech will be about the
In a moment of frustration after meeting some potential tech partners who seemed not to sense that going forward, ad tech will be about the
As published in Ad Age The era of Mad Men did not end in the 1960’s or 70s. In fact, the era of Mad Men
As published in Ad Age Google has gotten together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better
As published in Entrepreneur My unlikely journey of launching an ad-tech startup is almost a Dickensian tale, with false starts, misfires and more disasters than most
As published in Social Media Today Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new”
As published in Entrepreneur In the United States right now, in some conference room or coffee shop, a potential investor is asking an eager CEO
As published in HuffingtonPost This post is best framed with this old African proverb: An elephant can never see the world through the ant’s eyes,
As published in Ad Age In the 2000s, agencies were profitably mastering “quality” niche marketing with “new” media like cable, direct marketing and customized print. By
As published in Ad Age “I have not failed. I’ve just found 10,000 ways that won’t work.” — Thomas Edison. As marketers, we are master
As published in AdExchanger I don’t believe it’s an overstatement to suggest we are witnessing the first real rightsizing of digital media impressions since ad