Six Broken (Or Almost Broken) Ad-Tech Promises
As published in Ad Age Google has gotten together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better
As published in Ad Age Google has gotten together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better
As published in Entrepreneur My unlikely journey of launching an ad-tech startup is almost a Dickensian tale, with false starts, misfires and more disasters than most
As published in Social Media Today Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new”
As published in Entrepreneur In the United States right now, in some conference room or coffee shop, a potential investor is asking an eager CEO
As published in HuffingtonPost This post is best framed with this old African proverb: An elephant can never see the world through the ant’s eyes,
As published in Ad Age In the 2000s, agencies were profitably mastering “quality” niche marketing with “new” media like cable, direct marketing and customized print. By
As published in Ad Age “I have not failed. I’ve just found 10,000 ways that won’t work.” — Thomas Edison. As marketers, we are master
As published in AdExchanger I don’t believe it’s an overstatement to suggest we are witnessing the first real rightsizing of digital media impressions since ad
As published in Ad Age Four Dangers Lurking Beneath the Seduction of Marketing Automation The ancient legend of the sirens who seduced sailors with their
As published in Ad Age Many have described ad tech as a black box sitting atop a runaway train, with marketers in the caboose, fearful