‘In the room where it happened’
The Internet’s steep fall from its earliest promise is tragic. Here’s what it will take to get it back to the way it was supposed
The Internet’s steep fall from its earliest promise is tragic. Here’s what it will take to get it back to the way it was supposed
Every marketer, from big budget advertisers to startups, has heard the “Fail Fast” advice first espoused by Mark Zuckerberg and his now famous “Move fast
Recently I had the pleasure of talking to marketing veteran Rob Beeler of Beeler.tech about all thing adtech – the good the bad and the
Let’s step back from the day-in-day-out grind of getting campaigns out the door and take stock of our industry on the precipice of fundamental changes
“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the
I wonder how many of you have ever seen a pager. I assume that anyone under 30 would hardly recognize pagers for the innovation they
I am shaking with fury at the colossal deception. I am deeply disheartened at the linguistic harm being perpetrated on advertisers by adtech firms. I
Special Guest Column by Shailin Dhar, CEO and Founder, Method Media Intelligence I’ve written previously about the Sisyphean task of “dismantling” bot operations. In the past week, both
Marketers have been trained to believe in scalable digital media buys. The thinking has been that scale buys allows advertisers to fish in a big
Ask anyone involved in any aspect of marketing and you are likely to hear a tale of doubt, depression and discouragement. Agencies are down trodden