The biggest AdTech rabbit holes.
Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones. It doesn’t have to be this
Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones. It doesn’t have to be this
Nothing prepared marketers for what happened in 2020 when we were challenged to rethink everything. In the process, everything about AdTech is being re-evaluated by
AdTech displaced “quality” in favor of “firehose quantity,” sanitized by the word “scale.” In a reversal of fortune, today the “firehose quantity” side of the
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
There was an exercise guru Susan Powters who hit it big in the 90s by getting up on stages looking fit, strong, and powerful. She’d
Trust Is the Casualty When Platforms Aren’t Accountable. Published in: Ad Age Marketers’ trust in the ad-tech world is on the decline for lots of
Let’s imagine, for a moment, that it is the year 1997. The first digital ads were hand coded and hand placed onto specific web sites.
Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way