adtech

The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never

This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much

There was an exercise guru Susan Powters who hit it big in the 90s by getting up on stages looking fit, strong, and powerful. She’d

Trust Is the Casualty When Platforms Aren’t Accountable. Published in: Ad Age Marketers’ trust in the ad-tech world is on the decline for lots of

Let’s imagine, for a moment, that it is the year 1997. The first digital ads were hand coded and hand placed onto specific web sites.

Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way

I am the least likely AdTech radical ever. I think in evolutionary terms – advocating thoughtful and incremental progress. I am not the “burn the

There isn’t enough healthy debate in business. Prove It Matters is a show that changes that. Guests pick a topic, get 2:00 minutes to debate

It’s Time for Advertisers to Focus on People First, Not Technology As published in Ad Age. “Go big or go home” is the mantra that

In a moment of frustration after meeting some potential tech partners who seemed not to sense that going forward, ad tech will be about the

AdTech Reboot