THE PROBLEM WITH IMPRESSIONS
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
There was an exercise guru Susan Powters who hit it big in the 90s by getting up on stages looking fit, strong, and powerful. She’d
Trust Is the Casualty When Platforms Aren’t Accountable. Published in: Ad Age Marketers’ trust in the ad-tech world is on the decline for lots of
Let’s imagine, for a moment, that it is the year 1997. The first digital ads were hand coded and hand placed onto specific web sites.
Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way
I am the least likely AdTech radical ever. I think in evolutionary terms – advocating thoughtful and incremental progress. I am not the “burn the
There isn’t enough healthy debate in business. Prove It Matters is a show that changes that. Guests pick a topic, get 2:00 minutes to debate
It’s Time for Advertisers to Focus on People First, Not Technology As published in Ad Age. “Go big or go home” is the mantra that