From Mad Men to Just Mad.
Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way
Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way
I am the least likely AdTech radical ever. I think in evolutionary terms – advocating thoughtful and incremental progress. I am not the “burn the
Judy Consumer
By: Craig Danuloff (@cdanuloff) (Guest post by Craig Danuloff. Full bio below) The Social Dilemma is a terrifying documentary about the toxic combination of social media and
Once we accept that AdTech fails marketers often, we create the space for radical new approaches to allow trust to dominate in the online world.
Analysts like Gartner are echoing marketers’ worst fears. They recently published a study that reveals by 2025, 80% of marketers who have invested in personalization
As published in Ad Age In a recent Ad Age post, I heralded a new era for agencies where “quality scale” was new revenue created through the design
In a moment of frustration after meeting some potential tech partners who seemed not to sense that going forward, ad tech will be about the
As published in Ad Age The era of Mad Men did not end in the 1960’s or 70s. In fact, the era of Mad Men
As published in Entrepreneur My unlikely journey of launching an ad-tech startup is almost a Dickensian tale, with false starts, misfires and more disasters than most