The marketing attribution wars.
Marketers of all sizes are waging pitched battles trying to understand the ROI of their campaigns. Winning this war requires simplicity to carry the day.
Marketers of all sizes are waging pitched battles trying to understand the ROI of their campaigns. Winning this war requires simplicity to carry the day.
In the digital ad business, CMOs take all the heat when things go awry. Yet it’s the CFOs that get robbed blind every day and
Call me Elona or call me crazy, but it’s time AdTech saw a new type of car engine that works transparently and honorably for advertisers.
When the cookie crumbles sometime in 2022, it impacts a wide swath of digital marketing practices and policies. All digital marketing firms; AdTech, agencies and
Why I object to AdTech’s “Mega” ID initiatives and you should too. Dear leaders, colleagues and friends; When the cookie crumbles sometime in 2022, it
As marketers demand contextual ad placement, the current approaches make marketers think they are getting good contextual ad placement when they are not. Ask
Nothing prepared marketers for what happened in 2020 when we were challenged to rethink everything. In the process, everything about AdTech is being re-evaluated by
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
For all the prognostications about why AdTech is so toxic, the answer is simpler than we think which creates the space for real change in
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much