An open letter to marketing leaders as 2021 begins:
Why I object to AdTech’s “Mega” ID initiatives and you should too. Dear leaders, colleagues and friends; When the cookie crumbles sometime in 2022, it
Why I object to AdTech’s “Mega” ID initiatives and you should too. Dear leaders, colleagues and friends; When the cookie crumbles sometime in 2022, it
As marketers demand contextual ad placement, the current approaches make marketers think they are getting good contextual ad placement when they are not. Ask
Nothing prepared marketers for what happened in 2020 when we were challenged to rethink everything. In the process, everything about AdTech is being re-evaluated by
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
For all the prognostications about why AdTech is so toxic, the answer is simpler than we think which creates the space for real change in
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,
Let’s imagine, for a moment, that it is the year 1997. The first digital ads were hand coded and hand placed onto specific web sites.
Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way
I am the least likely AdTech radical ever. I think in evolutionary terms – advocating thoughtful and incremental progress. I am not the “burn the