The technology gap that broke the world.
Judy Consumer
Judy Consumer
By: Craig Danuloff (@cdanuloff) (Guest post by Craig Danuloff. Full bio below) The Social Dilemma is a terrifying documentary about the toxic combination of social media and
Once we accept that AdTech fails marketers often, we create the space for radical new approaches to allow trust to dominate in the online world.
Confusing Language Has Hobbled the Ad-Tech Landscape As published in Ad Age Adtech’s technically dense language is propelled by disruptive algorithms and technology that attracted
Analysts like Gartner are echoing marketers’ worst fears. They recently published a study that reveals by 2025, 80% of marketers who have invested in personalization
It was inevitable. The cookie that drives much of the digital adtech world is crumbling. Forgetting the technical jargon for a moment, it is the
By: Judy Shapiro as published in Ad Age Recently, PluggedBD held an executive-level roundtable titled “Transparency, Measurement and Viewability in the Digital Age,” which began with
As published in Ad Age Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening
It’s Time for Advertisers to Focus on People First, Not Technology As published in Ad Age. “Go big or go home” is the mantra that
As published in Ad Age In a recent Ad Age post, I heralded a new era for agencies where “quality scale” was new revenue created through the design