Know Your Customer
This guest is post is by Ken McCarren who began his advertising agency career on Tide brand and worked for clients like Coca-Cola and Burger
This guest is post is by Ken McCarren who began his advertising agency career on Tide brand and worked for clients like Coca-Cola and Burger
I caught a Twitter thread recently about how $300 Billion of media will flow through programmatic pipes. There was a pile-on of comments about all
I was greeted one day with a response on Twitter from an artist about AI generated art characterized as a creatives person’s worst nightmare: “Problem
That jewel of a visual image came from a tweet by “The Last Party Cookie” (a clever play on the imminent death of the Adtech’s
Imagine, for a moment it’s 1984. You wake as usual in your analog world; everything looks the same. At night, as you relax, you see
The Unknowable Distortion Field has harkened the Digital Dark Ages era putting our nation’s very Democracy at risk. What went wrong and how do we
There is no lack of people who prognosticate about the next big tech thing. Some are interested in tech innovation. Others are focused on catching
The Internet’s steep fall from its earliest promise is tragic. Here’s what it will take to get it back to the way it was supposed
Every marketer, from big budget advertisers to startups, has heard the “Fail Fast” advice first espoused by Mark Zuckerberg and his now famous “Move fast
Recently I had the pleasure of talking to marketing veteran Rob Beeler of Beeler.tech about all thing adtech – the good the bad and the