The “programmatification” of AI
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a
My unlikely journey launching an ad tech startup is a Dickens inspired tale of false starts, misfires and more disasters than most ventures can be
The sites we go to and the apps we use run on data. Our data. One of the most important pieces of data comes from
Automatic optimization of advertising on automated ad platforms is a universal aspect of adtech. Adtech firms see AI optimization as a key differentiator giving advertisers
There is no lack of people who prognosticate about the next big tech thing. Some are interested in tech innovation. Others are focused on catching
The Internet’s steep fall from its earliest promise is tragic. Here’s what it will take to get it back to the way it was supposed
Let’s all take a moment to collectively mourn our loss of the dream called “The Web.” Born about 20 years ago, I come to bury
Time to build, finally, the hearth in the digital marketing house. It was inevitable. The cookie that drives much of the digital adtech world is
Usually, big SEO changes barely get attention beyond web geeks. Not this time. No one, not even CMOs, can remain ignorant of the SEO changes
Beneath the mundane chatter about the cookie crumbling, you will detect something quite extraordinary; the existential terror that lies at the heart of the Great