The surprising reason AdTech is so so so toxic (and what you can do about it).
For all the prognostications about why AdTech is so toxic, the answer is simpler than we think which creates the space for real change in
For all the prognostications about why AdTech is so toxic, the answer is simpler than we think which creates the space for real change in
Let’s imagine, for a moment, that it is the year 1997. The first digital ads were hand coded and hand placed onto specific web sites.
An impromptu episode with Jason Falls (Author, Digital Lead at Cornett) covering Influencer Marketing. Full Transcript: Leo Morejon: [00:00:00] Cool doing the premise of influencer
I am the least likely AdTech radical ever. I think in evolutionary terms – advocating thoughtful and incremental progress. I am not the “burn the
Judy Consumer
By: Craig Danuloff (@cdanuloff) (Guest post by Craig Danuloff. Full bio below) The Social Dilemma is a terrifying documentary about the toxic combination of social media and
Once we accept that AdTech fails marketers often, we create the space for radical new approaches to allow trust to dominate in the online world.
In a world where you can’t advertise on Facebook, how will you reach your target audience? What would happen if Facebook didn’t exist? What would
By: Judy Shapiro as published in Ad Age Recently, PluggedBD held an executive-level roundtable titled “Transparency, Measurement and Viewability in the Digital Age,” which began with
As published in Ad Age In a recent Ad Age post, I heralded a new era for agencies where “quality scale” was new revenue created through the design