The Great Online Singularity.
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
Guest Post from John Miller, President & Founder, Scribewise The AI search era is here, and it’s awesome. AI search is, somewhat paradoxically, a more
With so so much hype around GEO (Generative Search Engine Optimization – a.k.a. – AI Search) it is easy to get lost, confused or just
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and
I am too often surprised how dramatically Google Search Engine Marketing (SEM) has changed in 2024 yet, at the same time, how infrequently all this
Way way way back in 2021, I wrote an article called The Great Cookie Kerfuffle (https://trustwebtimes.com/the-great-cookie-kerfuffle/) where I unpacked Google’s grand cookie killing announcement. It
To click or not click – that is the question. The “Web” we live in is less and less a trusted place for “Judy Consumer” because too much is unverified and unverifiable.
When we think of Great Extinction events, we think of the dinosaurs or the endangered leopard. I always wondered how the last of a species
Imagine, for a moment it’s 1984. You wake as usual in your analog world; everything looks the same. At night, as you relax, you see