Google’s SEO changes, changes so much more. Are you ready?
Usually, big SEO changes barely get attention beyond web geeks. Not this time. No one, not even CMOs, can remain ignorant of the SEO changes
Usually, big SEO changes barely get attention beyond web geeks. Not this time. No one, not even CMOs, can remain ignorant of the SEO changes
Beneath the mundane chatter about the cookie crumbling, you will detect something quite extraordinary; the existential terror that lies at the heart of the Great
It would be helpful to know who is writing the rules in this complex game- changing landscape but clear answers are in short supply. Every
Marketers of all sizes are waging pitched battles trying to understand the ROI of their campaigns. Winning this war requires simplicity to carry the day.
Call me Elona or call me crazy, but it’s time AdTech saw a new type of car engine that works transparently and honorably for advertisers.
When the cookie crumbles sometime in 2022, it impacts a wide swath of digital marketing practices and policies. All digital marketing firms; AdTech, agencies and
Why I object to AdTech’s “Mega” ID initiatives and you should too. Dear leaders, colleagues and friends; When the cookie crumbles sometime in 2022, it
Nothing prepared marketers for what happened in 2020 when we were challenged to rethink everything. In the process, everything about AdTech is being re-evaluated by
And what does it all mean? Topic Trends from October 19 – November 6; Volume 1 | Edition 1 The Topic Trust Index is a
For all the prognostications about why AdTech is so toxic, the answer is simpler than we think which creates the space for real change in