AI and the Enduring Power of the Wild, Unpredictable Human Element
AI adoption is messier and faster than anything marketing has lived through. The good news: the more the machines do, the more they need us.
AI adoption is messier and faster than anything marketing has lived through. The good news: the more the machines do, the more they need us.
Why the real optimization story for brands and agencies is architecture, not output Ask ten marketers what “AI optimization” means and you will get ten
The Real Diagnosis: AI Slop Is an Architecture Failure, Not a Model Failure Everyone is worried about AI creating AI slop content. It is generic,
Why Digital Marketers Desperately Need an Alternative to the Scale and Surveillance Marketing Tech Engine of Today There is a now famous quote from Henry
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
Guest Post from John Miller, President & Founder, Scribewise The AI search era is here, and it’s awesome. AI search is, somewhat paradoxically, a more
With so so much hype around GEO (Generative Search Engine Optimization – a.k.a. – AI Search) it is easy to get lost, confused or just
Remember when programmatic platforms were introduced circa 2009? These heady days were full of potential of what programmatic could do. Programmatic buying seemed like a
If you find yourself humming the tune to the Peter, Paul and Mary song – that is totally appropriate. That song was a poignant and