52 AdTech wishes for 2021
In an optimistic moment, here are 52 “wishes” that all marketers would want to happen in AdTech and MarTech in 2021 (if marketers were free
In an optimistic moment, here are 52 “wishes” that all marketers would want to happen in AdTech and MarTech in 2021 (if marketers were free
As marketers demand contextual ad placement, the current approaches make marketers think they are getting good contextual ad placement when they are not. Ask
Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones. It doesn’t have to be this
AdTech displaced “quality” in favor of “firehose quantity,” sanitized by the word “scale.” In a reversal of fortune, today the “firehose quantity” side of the
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
I’ve done it. We were testing if a small business owner would get a postcard from a tech service provider and happen to have a
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
Conversations about trust and transparency in ad tech are vexing because complexity in the AdTech supply chain makes accountability excruciatingly tough. Within this complex culture,
How have seasoned community builders launched and grown their communities? This was what I sought to answer when creating a talk for Social Media Strategy
As published in Ad Age In a recent Ad Age post, I heralded a new era for agencies where “quality scale” was new revenue created through the design