Seven strategies to put Trust at the center of AdTech.
Trust is fundamental to successful marketing but AdTech has made that too difficult. By changing perspective, trust in digital marketing can be activated. Many have
Trust is fundamental to successful marketing but AdTech has made that too difficult. By changing perspective, trust in digital marketing can be activated. Many have
In an optimistic moment, here are 52 “wishes” that all marketers would want to happen in AdTech and MarTech in 2021 (if marketers were free
As marketers demand contextual ad placement, the current approaches make marketers think they are getting good contextual ad placement when they are not. Ask
Many an ad exec has tumbled down complicated programmatic rabbit holes with many hidden cervices and budget dead zones. It doesn’t have to be this
Nothing prepared marketers for what happened in 2020 when we were challenged to rethink everything. In the process, everything about AdTech is being re-evaluated by
AdTech displaced “quality” in favor of “firehose quantity,” sanitized by the word “scale.” In a reversal of fortune, today the “firehose quantity” side of the
What if Facebook it were easier to fix than everyone imagined without complex oversight or sketchy regulations, The simplest answer may surprise you. Everyone’s got
And what does it all mean? Topic Trends from October 19 – November 6; Volume 1 | Edition 1 The Topic Trust Index is a
Why now is the time for a different approach to Ad Metrics because impressions don’t buy – only people do (As published in Ad Age)
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never