Brilliance without wisdom is like fire without a hearth.
It was inevitable. The cookie that drives much of the digital adtech world is crumbling. Forgetting the technical jargon for a moment, it is the
It was inevitable. The cookie that drives much of the digital adtech world is crumbling. Forgetting the technical jargon for a moment, it is the
By: Judy Shapiro as published in Ad Age Recently, PluggedBD held an executive-level roundtable titled “Transparency, Measurement and Viewability in the Digital Age,” which began with
As published in Ad Age Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening
It’s Time for Advertisers to Focus on People First, Not Technology As published in Ad Age. “Go big or go home” is the mantra that
As published in Ad Age In a recent Ad Age post, I heralded a new era for agencies where “quality scale” was new revenue created through the design
In a moment of frustration after meeting some potential tech partners who seemed not to sense that going forward, ad tech will be about the
As published in Ad Age The era of Mad Men did not end in the 1960’s or 70s. In fact, the era of Mad Men
As published in Ad Age Four Dangers Lurking Beneath the Seduction of Marketing Automation The ancient legend of the sirens who seduced sailors with their
As published in AdExchanger I don’t believe it’s an overstatement to suggest we are witnessing the first real rightsizing of digital media impressions since ad
As published in Ad Age “I have not failed. I’ve just found 10,000 ways that won’t work.” — Thomas Edison. As marketers, we are master