Google’s Universal Cart: The Quiet E-Commerce Earthquake
ECOMMERCE STRATEGY BRIEF: Part One Last week, Google quietly announced something that has the potential to fundamentally rewire how online shopping works. The launch of
ECOMMERCE STRATEGY BRIEF: Part One Last week, Google quietly announced something that has the potential to fundamentally rewire how online shopping works. The launch of
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
We all understand, almost instinctively, why monopolies are bad. Less choice for customers. Less accountability from the companies holding the power. Less value delivered to
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
For decades, branding has been about shaping human perception. Companies invested in stories, visuals, and campaigns designed to spark emotion and inspire loyalty. But today,
eCommerce, B2B or B2C, can be exciting but also overwhelming. No matter how you view it, it is understood to be one of the most
I am too often surprised how dramatically Google Search Engine Marketing (SEM) has changed in 2024 yet, at the same time, how infrequently all this
Creative breakthroughs never play it safe. Media success stories never play it safe. Yet, when it comes to adtech, playing it safe is BAU. The