Nothing Can Change If Nothing Changes
We all understand, almost instinctively, why monopolies are bad. Less choice for customers. Less accountability from the companies holding the power. Less value delivered to
We all understand, almost instinctively, why monopolies are bad. Less choice for customers. Less accountability from the companies holding the power. Less value delivered to
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a
For decades, branding has been about shaping human perception. Companies invested in stories, visuals, and campaigns designed to spark emotion and inspire loyalty. But today,
eCommerce, B2B or B2C, can be exciting but also overwhelming. No matter how you view it, it is understood to be one of the most
I am too often surprised how dramatically Google Search Engine Marketing (SEM) has changed in 2024 yet, at the same time, how infrequently all this
Creative breakthroughs never play it safe. Media success stories never play it safe. Yet, when it comes to adtech, playing it safe is BAU. The
The continuing saga of digital media and ads Three ad guys walk into a podcast pre-call. The answer to that enigmatic half joke in a
The sites we go to and the apps we use run on data. Our data. One of the most important pieces of data comes from
The juggernaut search ad business is dominated by Google. Unquestionably, this built the Google brand and revenue for decades. It is hard to imagine the