Scale is the enemy of online acquisition marketing.
Marketers have been trained to believe in scalable digital media buys. The thinking has been that scale buys allows advertisers to fish in a big
Marketers have been trained to believe in scalable digital media buys. The thinking has been that scale buys allows advertisers to fish in a big
Get smart about how Google and Facebook ad platforms are designed so you can tilt the odds back in your favor. ______________________________________________________________________ A Brief Glossary
The Unknowable Distortion Field has harkened the Digital Dark Ages era putting our nation’s very Democracy at risk. What went wrong and how do we
Let’s all take a moment to collectively mourn our loss of the dream called “The Web.” Born about 20 years ago, I come to bury
Beneath the mundane chatter about the cookie crumbling, you will detect something quite extraordinary; the existential terror that lies at the heart of the Great
Marketers of all sizes are waging pitched battles trying to understand the ROI of their campaigns. Winning this war requires simplicity to carry the day.
When the cookie crumbles sometime in 2022, it impacts a wide swath of digital marketing practices and policies. All digital marketing firms; AdTech, agencies and
Why I object to AdTech’s “Mega” ID initiatives and you should too. Dear leaders, colleagues and friends; When the cookie crumbles sometime in 2022, it
Nothing prepared marketers for what happened in 2020 when we were challenged to rethink everything. In the process, everything about AdTech is being re-evaluated by
And what does it all mean? Topic Trends from October 19 – November 6; Volume 1 | Edition 1 The Topic Trust Index is a