In memoriam to the 6 things adtech took away from us – all of us.
Let’s all take a moment to collectively mourn our loss of the dream called “The Web.” Born about 20 years ago, I come to bury
Let’s all take a moment to collectively mourn our loss of the dream called “The Web.” Born about 20 years ago, I come to bury
Beneath the mundane chatter about the cookie crumbling, you will detect something quite extraordinary; the existential terror that lies at the heart of the Great
Marketers of all sizes are waging pitched battles trying to understand the ROI of their campaigns. Winning this war requires simplicity to carry the day.
When the cookie crumbles sometime in 2022, it impacts a wide swath of digital marketing practices and policies. All digital marketing firms; AdTech, agencies and
Why I object to AdTech’s “Mega” ID initiatives and you should too. Dear leaders, colleagues and friends; When the cookie crumbles sometime in 2022, it
Nothing prepared marketers for what happened in 2020 when we were challenged to rethink everything. In the process, everything about AdTech is being re-evaluated by
And what does it all mean? Topic Trends from October 19 – November 6; Volume 1 | Edition 1 The Topic Trust Index is a
For all the prognostications about why AdTech is so toxic, the answer is simpler than we think which creates the space for real change in
Let’s imagine, for a moment, that it is the year 1997. The first digital ads were hand coded and hand placed onto specific web sites.
An impromptu episode with Jason Falls (Author, Digital Lead at Cornett) covering Influencer Marketing. Full Transcript: Leo Morejon: [00:00:00] Cool doing the premise of influencer