Trust Me!
Nothing evokes more distrust and skepticism than someone declaring oh so emphatically; “Trust me.” Yet that is what adtech has asked us marketers to do
Nothing evokes more distrust and skepticism than someone declaring oh so emphatically; “Trust me.” Yet that is what adtech has asked us marketers to do
When we think of Great Extinction events, we think of the dinosaurs or the endangered leopard. I always wondered how the last of a species
Groundbreaking AI ChatGPT has erupted on the collective consciousness as a savior or, depending on your perspective, as satan. Most of us understand, it is
It’s heartening to hear the conversations about diversity in marketing shift from “diversity is a good thing” to “diversity is foundational in any high-performance company.”
If you were paying attention, 2022 was the year the bloom came off the “mega rose.” Adtech’s mega players are experiencing declines in revenue and
As digital and AI seem to take over – here’s an old fashioned fairy tale for the holiday season. It’s got a villain, a heroine
When Facebook and Google report lower ad revenue, they position it as a symptom of a significant economic slowdown. Mark Zuckerberg explains his company’s massive
I write this as a long time and unabashed fan going back as far as 2008 where I published many an article gushing to my
Automatic optimization of advertising on automated ad platforms is a universal aspect of adtech. Adtech firms see AI optimization as a key differentiator giving advertisers
This guest is post is by Ken McCarren who began his advertising agency career on Tide brand and worked for clients like Coca-Cola and Burger