The Unifying Principle Of Adtech.
Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the
Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the
The au courant trend in adtech data are data clean rooms. This is a very clinical and sanitary way to describe the ugly business of
Marketing has radically changed in the last 20 years. It transitioned from being “creative dominant” industry powered by strategy and mass media in limited channels
It is a question that many are asking given the explosion of AI driven tools and technologies. Out of curiosity, it is a question
Many people are taught to use consensus building language in business. Women, in particular, tend to shy away from emphatic statements instead preferring inclusive language
Nothing evokes more distrust and skepticism than someone declaring oh so emphatically; “Trust me.” Yet that is what adtech has asked us marketers to do
When we think of Great Extinction events, we think of the dinosaurs or the endangered leopard. I always wondered how the last of a species
Groundbreaking AI ChatGPT has erupted on the collective consciousness as a savior or, depending on your perspective, as satan. Most of us understand, it is
It’s heartening to hear the conversations about diversity in marketing shift from “diversity is a good thing” to “diversity is foundational in any high-performance company.”
If you were paying attention, 2022 was the year the bloom came off the “mega rose.” Adtech’s mega players are experiencing declines in revenue and