The Search Ad Business is going break down completely. Who’ll win the next round?
The juggernaut search ad business is dominated by Google. Unquestionably, this built the Google brand and revenue for decades. It is hard to imagine the
The juggernaut search ad business is dominated by Google. Unquestionably, this built the Google brand and revenue for decades. It is hard to imagine the
About six months ago, my mom had a fall which resulted in a traumatic brain injury. This accident changed her in fundamental ways. Before the
6 transformative creative AI trends that will dominate 2024 There are a few times in the great arch of history that one consciously knows they
Before the great adtech boom, the advertising model was straightforward – if not simple. Possibly the first and most well-known unifying marketing principle was the
The au courant trend in adtech data are data clean rooms. This is a very clinical and sanitary way to describe the ugly business of
Marketing has radically changed in the last 20 years. It transitioned from being “creative dominant” industry powered by strategy and mass media in limited channels
It is a question that many are asking given the explosion of AI driven tools and technologies. Out of curiosity, it is a question
Many people are taught to use consensus building language in business. Women, in particular, tend to shy away from emphatic statements instead preferring inclusive language
Nothing evokes more distrust and skepticism than someone declaring oh so emphatically; “Trust me.” Yet that is what adtech has asked us marketers to do
When we think of Great Extinction events, we think of the dinosaurs or the endangered leopard. I always wondered how the last of a species