Agencies Should Lead The ‘Quality Scale’ Transformation
As published in Ad Age In the 2000s, agencies were profitably mastering “quality” niche marketing with “new” media like cable, direct marketing and customized print. By
As published in Ad Age In the 2000s, agencies were profitably mastering “quality” niche marketing with “new” media like cable, direct marketing and customized print. By
As published in HuffingtonPost This post is best framed with this old African proverb: An elephant can never see the world through the ant’s eyes,
As published in Entrepreneur In the United States right now, in some conference room or coffee shop, a potential investor is asking an eager CEO
As published in Social Media Today Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new”
As published in Entrepreneur My unlikely journey of launching an ad-tech startup is almost a Dickensian tale, with false starts, misfires and more disasters than most
As published in Ad Age Google has gotten together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better
As published in Ad Age Many have described ad tech as a black box sitting atop a runaway train, with marketers in the caboose, fearful
As published in Ad Age I think I may be the loneliest woman working in ad tech today. This post is my virtual version of
As published in Ad Age Recently, I saw an IAB b-to-b programmatic study that revealed nearly half of b-to-b marketers don’t even know what programmatic
As published in Entrepreneur It’s no secret that marketers are struggling to adapt to a tech-heavy, algorithmic-driven marketing landscape. Adapt or die is what technologists tell