“You can have any color car you want as long as it is black.”
Call me Elona or call me crazy, but it’s time AdTech saw a new type of car engine that works transparently and honorably for advertisers.
Call me Elona or call me crazy, but it’s time AdTech saw a new type of car engine that works transparently and honorably for advertisers.
When the cookie crumbles sometime in 2022, it impacts a wide swath of digital marketing practices and policies. All digital marketing firms; AdTech, agencies and
Why I object to AdTech’s “Mega” ID initiatives and you should too. Dear leaders, colleagues and friends; When the cookie crumbles sometime in 2022, it
Trust is fundamental to successful marketing but AdTech has made that too difficult. By changing perspective, trust in digital marketing can be activated. Many have
The AdTech rose isn’t smelling as sweet because savvy marketers now see it for what it is – a lot of promises that may never
This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a hair raising example of how much
Trust Is the Casualty When Platforms Aren’t Accountable. Published in: Ad Age Marketers’ trust in the ad-tech world is on the decline for lots of
Why the Trust Web Times is so important for advertisers, agencies & publisher – right now! My tenure in marketing doesn’t go all the way
Judy Consumer
Once we accept that AdTech fails marketers often, we create the space for radical new approaches to allow trust to dominate in the online world.