The Identity Crisis: How Marketing Tech Built, Broke, and May Finally Transcend the Cookie
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
We all understand, almost instinctively, why monopolies are bad. Less choice for customers. Less accountability from the companies holding the power. Less value delivered to
The marketing and advertising technology industry has been growing following a familiar pattern for the last 15 years. Each year, many new startups or mature
The invisible infrastructure of manipulation, disinformation, and industrial-scale PSYOPs A white paper by Judy Shapiro, Founder, The Trust Web An Executive Summary I. Introduction Since
For most of the last decade, the consensus among marketers and technologists has been grim: the open web is dying, and the walled gardens are
When was the last time you mentioned AI in a conversation? From graduates to investors to executives, AI is top of mind. Some will say
There is a TV show called; “Life After People” which describes what would happen if people were suddenly not on this planet. It looks at
GEO, Generative Engine Optimization, (AI Search) is a new paradigm where all companies are starting from zero so bigger companies don’t have a leg up
Automatic optimization of advertising using AI on any platform you encounter is becoming a universal aspect of adtech. Adtech firms see AI optimization as a