Is AI the Extinction Event for the Largest Holding Companies?
Even as I write these words, I am twitching. I started my career at a large ad agency that serviced some of the largest advertisers,
Even as I write these words, I am twitching. I started my career at a large ad agency that serviced some of the largest advertisers,
AI adoption is messier and faster than anything marketing has lived through. The good news: the more the machines do, the more they need us.
Short-term metrics keep passing judgment on long-term marketing. There’s a new way to bring the two in sync. My time at Advertising Week was revealing.
Why the real optimization story for brands and agencies is architecture, not output Ask ten marketers what “AI optimization” means and you will get ten
The real risk isn’t AI buying your ad. It’s AI agents talking to other AI agents — with permissions nobody double-checked. Every marketing team now
SMaaSH –
Software and Management as a Service Hub.
Everything you always wanted to know about AI but didn’t know to ask The four terms circulating in every marketing conversation right now — AI
A Brief History of Tracking — From Golden Age to Data Decay The story of identity tracking technology begins, in earnest, around 2010. That year
How Marketing Technology Became the Engine of Democratic Decline, Rising Hate, and the Collapse of Shared Truth This white paper provides documented evidence that much
We all understand, almost instinctively, why monopolies are bad. Less choice for customers. Less accountability from the companies holding the power. Less value delivered to